Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability.
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things.
|ACCOUNTING AND AUDITING||ADVERTISING AND BRAND MANGEMENT||APPLIED ECONOMICS|
|BANKING AND FINANCE||BUSINESS COMMUNICATION||BUSINESS ECONOMICS|
|BUSINESS ENVIRONMENT||COMMERCIAL LAW||CORPORATE ACCOUNTANCY|
|CORPORATE AFFAIRS AND ADMINISTRATION||CORPORATE GOVERNANCE||COST AND MANAGEMENT ACCOUNTING|
|CUSTOMER RELATIONSHIP MANAGEMENT||CUSTOMER SERVICE MANAGEMENT||DIRECT AND INDIRECT TAX|
|E-COMMERCE||ELEMENTS OF COST AND MANAGEMENT ACCOUNTING||ENTREPRENEAURSHIP DEVELOPMENT|
|FINANCIAL ACCOUNTING||FINANCIAL MATHEMATICS||FINANCIAL PLANNING|
|FOREIGN TRADE MANAGEMENT||GARMENT PRODUCTION AND EXPORT MANAGEMENT||HUMAN RESOURCE MANAGEMENT|
|INDUSTRIAL MANAGEMENT||TAXATION||INTERNATIONAL ACCOUNTING|
|INTERNATIONAL BUSINESS||INTERNATIONAL MARKETING||MANAGEMENT AND MARKETING OF INSURANCE|
|TOURISM AND TRAVEL MANAGEMENT||MARKETING MANAGEMENT||RETAIL MANAGEMENT|
|SALES AND MARKETING||SECRETARIAL PRACTICE||STATISTICS|
|STRATEGIC AND STRESS MANAGEMENT||SUPPLY CHAIN MANAGEMENT||TAX PROCEDURE AND PRACTICE|